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Hail Mary Plays: Video Game Companies That Came Back From Failure With One Hit Title
Warframe came out way back in 2013, but is a free-to-play online action shooter that’s still going strong till this day. In fact, it’s a game that many people point to as a shining example of a F2P game done right, with fair value propositions and no underhanded monetization practices.
And yet, the Canada-based developer, Digital Extremes, has actually been around since 1993. The studio worked for many years alongside Epic to develop the Unreal series. Since then, they had a hand in various shooter projects, ranging from cult-classic The Darkness II to some titles like Dark Sector, and then outright negatively received games such as Star Trek.
The reality of Warframe’s initial days is that, like a lot of the other games in Digital Extremes’ portfolio, it wasn’t an instant hit. Pitches from the developer to publishers were also met with skepticism, with many deeming Warframe as the type of game that wouldn’t make it, either because of its sci-fi aesthetic or structure. Pair this with Star Trek’s failure and things were dire for the company at the time.
Yet, through support from a passionate community and a commitment to making timely and meaningful updates for their passion project, Digital Extreme’s Hail Mary effort slowly but surely brought about a resounding success.
At this point in time right now, Warframe is one of the few live service games to name that has only seen positive growth over time in terms of its player base. The game has over 50 million registered players, and an average concurrent player count that comfortably coasts 30,000 on Steam. Keep in mind: this is without the need for much advertising beyond community and viral marketing. And who says space ninjas aren’t cool? Simply put, Warframe saved Digital Extremes.
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