PUBG gets a boost
South Korea’s PUBG Corp. and Chinese mega games company Tencent have signed a publishing agreement that will see PlayerUnknown’s Battlegrounds officially hit Chinese markets in the near future. After months of speculation and issues pertaining to the game’s ‘suitability’ with the Chinese market, official word from Tencent (via Reuters translation) says that they are to take necessary steps to modify Battlegrounds to better align with “socialist core values, Chinese traditional culture and moral rules.”
Echoing that sentiment, chief executive officer of PUBG Corp, C.H. Kim said “We will do our best to present a great game to the Chinese users in close cooperation with the company,”. “Tencent will localize and operate the game by catering to the preferences of Chinese gamers. We will also offer a different, fun experience on PC.” he added.
Earlier this month, cashing on the battle royale hype train, Tencent’s somewhat rivals, NetEase released several PUBG-like battle-royale themed survival games for mobile devices called ‘Survivor Royale‘ and ‘Terminator 2‘. Both are currently No.1 and No.3 most downloaded free mobile games in China, the world’s biggest video game market, according to analytics firm App Annie.
It is indeed an interesting development considering NetEase are also official distributors of another highly popular game in China, Overwatch and are also owners of the Shanghai Dragons who will be competing in the inaugural season of the Overwatch League.
How PUBG will play in the Chinese market is anyone’s guess – possibly altered win conditions or a more co-op centric gameplay; your guesses are as good as ours. What do you think about games publishers and developers altering their games to suit certain specific markets? Tell us in the comments section below.