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Indonesia Has The Highest Gaming Revenue In All Of SEA; Singapore Last
By Team KKP|July 24, 2018|3 Comments
Want to find out which country in the world has the highest video game revenue this year? Look no further than this latest Newzoo chart. If you want to see how each Southeast Asian country fare, keep scrolling all the way to no. 17.
Here are our takeaways:
But these numbers alone don’t tell the whole story. Basing on SEA countries’ internet population and calculating it against the total amount spent on games, the tables flip with your average Indonesian only spending about US$13.2 on their games per year. This puts them fourth in of the amount spent per gamer when compared to other SEA countries.
Here is a ranking of SEA countries based on the amount spent on game/ person:
Hopefully, such data would be helpful in assisting game publishers in deciding which country to focus on when it comes to pushing their titles. While Singapore does indeed lead the tables here, the potential reach (6m population, 5m internet users) pales in comparison when it comes to the potential in countries such as the Philippines (107m population, 66m internet users) and Indonesia (267m population, 82m internet users). Malaysia (32m) sits comfortably here, with a healthy revenue in games coupled with high internet penetration (27m).
The economy also comes into play with Singaporeans enjoying a stronger purchasing power thanks to their stronger economy and solid currency compared to other SEA countries.
The numbers above may also somewhat reflect the gaming tendencies in these countries with Singaporeans, Malaysians and Thais gravitating towards console and PC while in Indonesia and the Philippines, mobile games like Mobile Legends and Clash Royale help cement those numbers and make people spend money on games thanks to the lucrative free-to-play model.
At the same time, PC games like Dota 2 and League of Legends do help contribute to these gaming revenue numbers with the same payment model. The Steam Sale discounts do help too. We highly doubt that console games on the PS4, Xbox One, and Nintendo Switch contributed much in the aforementioned Southeast Asian regions.
Congrats on being in the top 100, Asia!
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