Philippines – Engaged and Reactive Community

Population: 105m – 2nd 

Internet penetration: 63% – 4th

Estimated gamers : 27.2m – 3rd

Paying gamers: 11m – 2nd    

Average spend/ gamer: $7.24 – Lowest

Total gross spent on games: $478m – 4th

GDP: $3,541 – 5th

Keyword: Community Rules

• A very PC gaming-centric region with active engagements and participation in regards to esports activities – mainly DotA.
• Home to one of the most engaged and active player communities in the region
• Fifth in terms of internet penetration in the region.
• Fastest growing internet penetration rate in the region – 800% growth between 2004 – 2014.
• Lowest GDP per capita in the region – $3,568.
• 38% of mobile gamers spend money on mobile games.
• A 2014 survey by TrendMicro claimed that 51% of Filipino gamers download new game apps weekly   

Pros:

• Highly reactive gaming community with very high engagement, interest and participation in regards to esports.
• High proficiency in English.
• Largely untapped potential when it comes to mobile games conversion.
• Projected  +36.5% CAGR between 2013 – 2017 (second-highest in SEA).

Cons:

• Developing infrastructure may be a hindrance.
• Internet coverage while rapidly improving, still lack stability in sections in the country.

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