Thailand – Underrated, Overlooked Potential

Population: 69m – 3rd

Internet penetration: 82% – 2nd

Estimated gamers: 14.7m – 3rd

Paying gamers: 8.3m – 3rd  

Average spend/ gamer: $18.21 – 3rd

Total gross spent on games: $692m – 2nd

GDP: $18,943 – 4th

Keyword: Hidden Gem

• Huge untapped potential.
• Infrastructure set to rival its neighbouring countries (Malaysia, Singapore) in near future.
• Like Philippines, Thai gamers are well invested in the competitive side of things.
• The Thai government is rumoured to be pushing for country-wide 4G coverage in upcoming years.

Pros:

• Relatively low startup and operating cost for independent studios.
• Growing infrastructure and the number of present mobile users and mobile gamers allows plenty of room for growth.

Cons:

• Language. English is not widely used in the country and currently holds a rating of ‘Very Low Proficiency’ at 47.21.
• Local politics instability, which is a hindrance to long-term plans.

“Thailand is becoming a key market for mobile games and studios,”  – Jakob Lykkegaard, co-founder & CEO of Playlab

Next Page: Final Verdict