Write what you are looking for and press enter to begin your search!

Logo
live-news-icon

Live News

Tekken 8 Eddy Gordo Trailer Reveals The Capoeira Fighter Arriving Next Week: In an intense match, the Lone Wolves came out victorious. Read all about the big night here // LEGOLAND Malaysia Brings Raya Theme To The Park & The World’s First LEGO Friends 4D Movie Premiere: In an intense match, the Lone Wolves came out victorious. Read all about the big night here // New Visions Of Mana Trailer Showcases Elemental Combat & Characters: In an intense match, the Lone Wolves came out victorious. Read all about the big night here
post-16 post-13

Nike Partners With League of Legends as Exclusive Sponsor For Pro League

Nike, a brand that needs no introduction, has step foot into the world of esports as the brand announced that it will serve as the official and exclusive sponsor for China’s Tencent League of Legends Pro League (LPL).

Nike signed a four-year partnership which would have them outfit LPL players with custom designed apparel and footwear for all 16 teams until 2022. The LPL players will be equipped with an all-new team kit ahead of the 2019 World Championships. The fans also will be able to obtain the gear to show support to their teams.

Eric Wei, Vice President of Category Marketing at Nike in Greater China, said that “esports athletes share the same determination and competitive spirit as all athletes, they spend their lives preparing for intense competition, working relentlessly to improve their reflexes, coordination, vision, mentality and teamwork”.

The sports brand also said that they will emphasise research and development on training programs and sports sciences for the players to be at their peak.

The LPL is the first esports property in the world to adopt a Home & Away model. Last year, the Home & Away model had five teams adopting their home cities in China and playing in dedicated esports arenas. This year, the LPL roster was expanded to 16 from 14 with the introduction of SinoDragon Gaming and Victory 5 into the league.

In 2018, the LPL had a magnificent year with players from the league coming home victorious from the World Championships, the Mid-Season Invitational, and the Asian Games.

 

Related News

post-07
GigaBash Will Be Free To Claim On Epic Games Store Next Week

Passion Republic Games' GigaBash will be one of two games (alongside Predecessor) to be free games to claim on the Epic Games Store next week. Both ga...

post-07
Facebook Acquires Spyro 3 Reignited Dev Sanzaru Games

Facebook has announced that they have acquired games developer Sanzaru Games for an undisclosed amount in order to develop "rich, immersive, and origi...

post-07
FIFA 23 Achieves Record-Breaking Numbers After Just 23 Days

EA has announced that FIFA 23 achieved a record-breaking launch with over 10.3 million players within the first week, signalling the biggest launch pe...

Write a comment

Your email address will not be published. Required fields are marked *

Tournament Tool Kit

Kakuchopurei Community