The gaming industry has been abuzz with published financial reports recently, revealing unannounced milestones and revelations. The latest is Take-Two Interactive‘s, which has disclosed new sales milestones and achievements for the publisher in terms of revenue.

Take-Two has reported net revenue up 74 percent year-over-year to a whopping US$859 million. The high earnings can be attributed to the successful launches of Borderlands 3 and NBA 2K20 in 2019, as well as ongoing revenue from older titles like NBA 2K19 and GTA V.

Borderlands 3 has sold seven million units since it launched in September 2019. What’s surprising is that games like Red Dead Redemption 2 and GTA V are still selling like they’re the hottest properties around.

Red Dead Redemption 2 has now sold a total of 26.5 million copies as it passes its one-year anniversary (and recently releasing its PC version), but the biggest story here is about GTA V. The open-world title, which originally released back in 2013, has hit an incredible new sales milestone, and likely breaking records in the process.

GTA V has sold an unthinkable 115 million copies, which is made even more impressive when the sales tally was 110 million just several months ago in May 2019. Speaking with, Take-Two CEO Strauss Zelnick said (about the sales milestone of GTA V):

“I think as the install base grows, if you’re over the age of 17, it’s a must-have title.

This title, remember, was developed for the last generation originally and then a new version was developed for this generation.

And it’s pretty amazing that a title originally developed for last generation remains the standard-bearer for quality more than six years later.”

The 2019 holiday season has been sorely lacking compared to 2018’s, with only several noteworthy and highly-anticipated games like Death Stranding and Star Wars Jedi Fallen Order slated for release. Zelnick is confident that the high-quality games the publisher already has under its belt are enough to drive sales:

“It isn’t a strongly competitive holiday season, and given that we’re actively in the market with Red Dead Redemption 2 and Borderlands 3 and most recently with Outer Worlds, I think there’s some benefit to having less competition,.

But…everything’s got to stand on its own.

When you have a very thin quarter, if what you put out isn’t the highest possible quality, it’s not going to perform.

Consumers will not show up unless it’s the highest quality, even if there’s nothing else out there.

So our strategy is to create the highest quality entertainment experience worldwide of any type.”


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