While we didn’t take much issue with the recent Inside Xbox next-gen gameplay showcase, many others did. Especially with Assassin’s Creed: Valhalla’s blink-and-you’ll-miss-it gameplay snippets.
Yep, that’s a LOT of dislikes for a hotly-anticipated AC game.
The game’s creative director Ashraf Ismail and Xbox marketing head honcho Aaron “Xbox Series X Fridge” Greenberg said amidst the backlash that there will be in-depth gameplay coming soon. Their justification was this was all a marketing plan, urging fans to be patient.
You rightfully expected to see more today. We have a long marketing campaign ahead of us, you will see in-depth gameplay and get a lot more info about the game.
Thank you for your excitement and passion! Be patient with us and be kind. It will be worth it!
— Ashraf Ismail (@AshrafAIsmail) May 7, 2020
Had we not said anything & just shown May Inside Xbox show like we did last month, I suspect reactions might have been different. Clearly we set some wrong expectations & that’s on us. We appreciate all the feedback & can assure you we will take it all in & learn as a team.
— Aaron Greenberg
(@aarongreenberg) May 8, 2020
This isn’t going to affect AC Valhalla’s long-term plan, seeing as people WILL buy an AC game unless it isn’t anything like the past two entries. We’re all for hype, but next time, do prep for something longer than 2 minutes that’s substantial.