Another PR stunt gone wrong.
In recent news of an outspoken game developer company who do not know how to read the room, Quantic Dream’s co-CEO Guillaume de Fondaumière posted a seemingly innocuous tweet. The Tweet was about the recent protests and riots going on in the US of A concerning the death of George Floyd caused by police brutality.
Why was this a screenshot? Because it was taken down and was replaced with this.
Racism, in any shape or form, is shameful, stupid and must be fought against, everywhere and always. Black lives matter. We are all equal regardless of skin colour, religious belief, sex, sexual orientation, or else. @Detroit_Game is PRECISELY about that.
— Guillaume#becomehuman (@GdeFondaumiere) June 1, 2020
See the problem here? The message is fine, until the very last sentence about Detroit: Become Human popped up. The tweet was received as well as you expect from a tone-deaf mouthpiece.
It’s no secret that corporations are masquerading as philanthropists as a means to shill and sell their products. But to say it outright or allude to a recent product that’s going to come out on PC? That’s just asking for trouble.