Another blow to FIFA.
AS Roma has announced that they have signed a new long-term and exclusive partnership deal with Konami Digital Entertainment, the company behind the eFootball PES video game series.
The AS Roma team name, crest and official kits will be fully exclusive to the eFootball PES series, making eFootball PES 2021 Season Update (PES 2021) the only console football video game to feature the Italian heavyweights this year. The long-time home of AS Roma, Stadio Olimpico, will also be included in PES 2021.
AS Roma Commercial Director Giorgio Brambilla said:
“We are delighted to welcome Konami, a world-leading company in the design and development of video games and esports, to our family.
Thanks to this agreement we will be able to implement the volume of interactive experiences and the involvement of the new innovations of the Giallorossi fans all over the world.
We are already working hard with the new partner to set the activities for the coming months and to support the launch of PES 2021 with various activations.
Within the club, we are sure that Konami will be the perfect strategic partner for the development of the activities that will involve the AS Roma Esports team, which is increasingly aimed at a public who loves football videogames.”
Konami and AS Roma intend to take full advantage of their new partnership, promoting Roman football to a global audience through a variety of initiatives, including future involvement in esports projects.
AS Roma joins Juventus as exclusives in Konami’s upcoming game. eFootball PES 2021 is slated to release for the PS4, Xbox One and PC on 15 September 2020.