ASUS Republic of Gamers (ROG) has announced a collaboration with ACRONYM, a leading technical apparel design agency, to create a special edition model of the ROG Zephyrus G14 gaming laptop that melds top-of-the-line hardware with a radical new vision for what technology can be.
This new device is based on a design concept grounded in ACRONYM co-founder Errolson Hugh’s vision of a more empowered user: not just a gamer, but a thinker and a creator.
In the 26 years since the company’s founding in 1994, ACRONYM has built an extensive design portfolio dedicated to fusing singular style with the latest technology. Previously, they have designed product lines for Nike and Arc’Teryx, virtual video game gear for Square Enix / EIDOS, and clothing under their own flag.
For the special edition of the Zephyrus G14, Hugh brought in long-time collaborator, designer David Rudnick, whose studio, Terrain, is sought-after by industry leaders in fashion, music and the arts for their visionary approach to building visual systems that require a completely original aesthetic.
With its title as the most powerful 14” gaming laptop on the market, the G14 is well-equipped for both everyday multitasking and gaming; engineered with high-end materials lightweight and resilient enough to travel anywhere–the ideal canvas
for ACRONYM’s first gaming hardware design.
On a pure component level, the Zephyrus G14 boasts a punchy 8-core 16-thread AMD RyzenTM 9 CPU and a potent NVIDIA GeForce RTXTM 2060 GPU, which gives it the power for content creation, like editing videos or streaming, and lets it blaze through tons of modern titles.
It also features a slick IPS-level display that is Pantone® Validated for colour accuracy and boasts Adaptive Sync variable refresh rate technology for ultra-smooth gaming. That the device manages to pack this considerable power in a 14-inch chassis less than 20mm thin takes premium to a new level.
The Zephyrus G14 is crafted from high-end materials, from its magnesium alloy deck to its aluminium lid, that allow it to be as light as it is strong. Visually, it’s also set apart by its one-of-a-kind AniMe MatrixTM LED display that offers gamers and creators a new platform to show off custom animations, text effects, and audio visualizers.
The ROG ZEPHYRUS G14 ACRNM RMT01 builds from this base and enhances it with several distinct visual features. The collaboration pushed the limits of what is possible, using custom materials, etching, machining, specially developed paints, and two completely original typefaces to bring ACRONYM®’s vision to life.
Precision etchings along its sides reinforce the notion that this is a precision-crafted tool that also took great technical care to make. While its carbon black surfaces are sleek enough to blend into any environment, a closer look reveals striking touches, schematic markings, and iconography that invite curiosity.
Every detail on the laptop was given consideration; even the AniMeTM Matrix is equipped with eight ACRONYM-designed animations exclusive to this device. Even the device’s packaging is unique, designed to fully follow through on ACRONYM’s philosophy of sustainability and functionality.
Everything from the box to the unique ACRONYM® Airpak laptop sleeve is designed to be reusable and recyclable. Altogether, the ROG ZEPHYRUS G14 ACRNM RMT01 represents a bold new frontier in gaming technology, fusing next-gen style with next-gen hardware for the next generation of gamers.
The ASUS ROG ZEPHYRUS G14 ACRNM RMT01 will be available from October 2020 in Malaysia. You can head on over to this link to pre-order it now.
The pricing and specs are as follows:
- G14 ACRNM AMD RyzenTM 9 4900HS
- 16G+16G (on board)
- NVIDIA® GeForce RTXTM 2060 Max-Q
- WQHD (2560 x 1440) IPS-level panel, 60Hz
- 1TB SSD
- RM 11,299