The Pokémon Company just released its 25th anniversary video to celebrate its many years of imaginary cockfighting with play monsters and beasties. You might want to watch the video until the end to see the big hubbub and the headline.
Yep, you saw that right: pop star, and American Idol judge Katy Perry is headlining P25, which is a yearlong collaboration with Universal Music Group artists. It’s clearly going to be music-related, given Katy Perry’s talent as a singer and creator of infectious tunes like “Firework”.
Honestly, the press release we got is pretty vague as The Pokémon Company calls it a “massive, yearlong music campaign” featuring “some of the biggest names in music, from rising artist to award-winning global superstars”. So yeah, music videos involving Pokémon. Here’s a quote from Katy Perry herself:
“Pokémon has been a constant in my life from playing the original video games on my Game Boy, to trading Pokémon TCG cards at lunch, to the adventures of catching Pokémon on the street with Pokémon GO. I’ve even visited the Pokémon Café in Japan while on tour! It is an honor to be chosen to help celebrate a franchise that has given me so much joy in the last 25 years, and to be able to watch it evolve in the ways it’s provided that kind of electric joy for the kids in my life and around the world.”
Katy Perry’s favourite Pokémon? It’s Pikachu, of course. Totally not a phoned-in answer at all. Give her credit though; this isn’t her first video game collaboration stint: the pop idol had worked on The Sims franchise with EA and is a Final Fantasy character.