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TikTok Taps Into Esports With FIGHT Esports Team up

TikTok Gaming Ground PH (TikTok GGPH) has announced a partnership between TikTok Southeast Asia and global esports organizer Forest Interactive Gaming Habitat Team (FIGHT Esports), which is kicking off with TikTok Philippines.

Through TikTok Gaming Ground PH, the thriving community of gamers on the app can look forward to exciting live gaming events and tournaments hosted by the official TikTok GGPH account, as well as even more gaming content shared and compiled by the TikTok PH Gaming Community.

TikTok’s Gaming Operations Manager for the Philippines John Castro said:

“TikTok continues to pursue opportunities to inspire creativity and bring joy to all Filipinos.

With gaming actively becoming a positive source for community building and enjoyment, we are happy to be doing our part in providing the growing gaming community with a platform for education, positive connections and interaction.”

To commemorate their partnership, TikTok Philippines and FIGHT Esports are jointly hosting the first-ever #TikTokGGPH Creator Cup Tournament, which will be set within Valorant.

The Creator Cup is taking place from 27 to 28 February 2021  from 3pm to 9pm GMT+8, and the entire event will be live-streamed on TikTok via @tiktokggphofficial.

TikTok Philippines is offering a US$1,000 prize pool to be awarded to the champion, 1st runner up, and 2nd runner up of the tournament.

FIGHT Esports Project Manager Chantal-Denise Ortega said:

“TikTok is fast becoming a place where people create, share, and enjoy a new type of experience.

It really makes a lot of sense for us to leverage the digital entertainment platform to reach the gaming community and give them the opportunity to connect and share their passion with fellow gamers around the world.

This will create a unique and innovative esports experience where they can follow and engage with their favorite gaming content creators, tune in to esports tournament livestreams, as well as celebrate esports in ways that have never been done before.”

A video campaign will also be held within the TikTok app, as part of the official #TikTokGGPH launch. From 12 to 28 February 2021, creators on the platform can upload a video that perfectly captures their gaming style, and shows the community exactly what it’s like to be a gamer.

To qualify, creators must use the hashtag #TikTokGGPH when they post their video entries. At the end of the campaign period, 20 creators will be selected to become part of TikTok’s community of gamers, based on the level of passion for gaming, and creative potential seen in their videos.

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