Recently, Twitch has suspended advertising on a particular streamer, Amouranth, who is known for starting and continuing the hot tub streamers trend without any warning. The company has dubbed her streams as “not advertiser-friendly” despite not violating content guidelines.
The company has recently talked about the issue and proposed a new solution regarding this: creating a new category called Pools, Hot Tubs, and Beaches.
“[B]eing found to be sexy by others is not against our rules, and Twitch will not take enforcement action against women, or anyone on our service, for their perceived attractiveness. Sexually suggestive content—and where to draw the line—is an area that is particularly complex to assess, as sexual suggestiveness is a spectrum that involves some degree of personal interpretation of where the line falls (as opposed to determining whether or not there is nudity).
We will always aim to avoid being overly punitive based on assumptions—when we have taken enforcement action on this content, we’ve only done so in the case of a clear violation of our guidelines.
Creators can continue to stream content that falls into this category as long as it doesn’t violate our guidelines. Viewers can better avoid recommendations for content that they don’t want to see, and those wishing to view this content will have an easier time finding it. And brands can either opt-in or -out of this category based on whether it aligns with their target audiences, like they can today with any other category.”
Twitch has stated that this isn’t a long-term solution for the company and for its users. So if you’re planning on streaming content on Twitch in a swimsuit and in a hot tub, you should do so in the new category. Check out the help page link if you want to find out more.
As for Amouranth’s suspended advertising? Twitch has admitted that it was a mistake: Twitch will occasionally remove ads from certain channels at the advertiser’s request, which is what happened here, but it failed to notify the impacted streamers ahead of time. The company is now working with affected streamers and restore ads when appropriate.