Write what you are looking for and press enter to begin your search!
Live News
Major Sponsors Like Coca-Cola Are Pulling Back From Overwatch League
The Blizzard conundrum continues, with major sponsors pulling out of the Overwatch League.
Coca-Cola and State Farm (insurance company) are pulling back from Overwatch League and Blizzard esports tournament partnerships. This is due to the State of California’s lawsuit against Activision Blizzard over discrimination and sexual harassment at its studio. According to a Washington Post report, the two brands are now re-evaluating their sponsorships. Coca-Cola said the following:
“We are working with our partners at Blizzard as we take a step back for a moment to revisit future plans and programs.”
Right now, both Coca-Cola and State Farm logos are on the Overwatch League website, though that may be updated soon.
Clearly, any who associates with Blizzard right now is going to get a bad look, so the sudden decision to stay away from a PR minefield is expected. That’s what T-Mobile did with both Overwatch League and Call of Duty League; take down its branding from broadcasts and forcing players to cover up its logos on team jerseys.
By Mr Toffee|March 6, 2023
Bandai Namco has announced a new Dragon Ball Z game, and it's a possible reboot of an old fighting game. The company showed a teaser of Dragon Ball...
By Alleef Ashaari|June 8, 2023
Final Fantasy IX Memoria Project is a fan-made passion project led by a team of over 50 professional developers and artists in the video game industry...
By Mr Toffee|July 7, 2021
As if people needed to find more reasons to rag on Blizzard and its current handling of its online MMORPG World of Warcraft, here's another one. Th...
By Mr Toffee|February 2, 2024
By Team KKP|July 1, 2023
By Alleef Ashaari|August 2, 2021
By Alleef Ashaari|February 9, 2022
By Mr Toffee|February 2, 2024
By Team KKP|July 1, 2023
By Alleef Ashaari|March 29, 2024
By Mr Toffee|February 2, 2024
By Team KKP|July 1, 2023
Copyright @ Kakuchopurei 2024