Microsoft has announced that Xbox has been named the official gaming partner of England’s national football teams. The multi-year partnership covers the Lionesses team, eLions esports team and the Three Lions team, as well as Wembley Stadium.
Xbox has committed to a grassroots gaming campaign with The Football Association, creating exciting experiences for football and gaming fans across the nation.
The partnership has been launched with the message: “When Everybody Plays, We All Win”.
Global Xbox Partnerships Marcos Waltenberg said:
“At Xbox, we strive to remove barriers and to empower people to experience the joy of play: millions of people around the world find common ground and connect through playing games, as they do with football.
In The FA we see a tremendous organization, which has the same drive and ambition to empower people as we do at Xbox.
Through our partnership, we aim to bring further value to the England Football Teams and power the dreams of players and fans everywhere.”
Kathryn Swarbrick, The FA’s Commercial and Marketing Director, said:
“We are delighted to be partnering with Xbox, a brand that aligns with The FA’s values.
Gaming is loved and embraced by fans across the world, and we see this partnership as an opportunity to take that relationship to the next level for all of those connected with English football.
When Everyone Plays, We All Win’ is a message that rings true of what we strive to achieve at The FA and we hope that our inspirational national teams can bring great value to Xbox.
As a not-for-profit organisation, commercial partnerships are vital in allowing us to continue to invest millions into all levels of the game, so we thank Xbox for that support.”
Further details of upcoming activities and how fans can get involved with the partnership will be announced in the near future.