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Free Fire Celebrates Ramadan With Rewards & Activities
Garena’s international hit mobile game Free Fire has prepared a month of special campaigns to celebrate Ramadhan with the Free Fire community in Singapore. Tying in with Ramadhan events, Free Fire is once again collaborating with the beloved Malaysian celebrity Zizan Razak as part of the newly unveiled campaign, “Free Fire For All” (“Free Fire Untuk Semua” in Bahasa Melayu), that was launched today, 18 April 2022.
Developed and published globally by Garena, Free Fire has prepared a slew of exciting activities for its local community of players, also known as Survivors in the game, for the month of fasting. The collaboration with Zizan Razak and Free Fire’s broader Ramadan events are part of Garena’s commitment to delivering localised content that would resonate with the Free Fire community.
Players can look forward to partaking in exciting activities and earning highly sought-after rewards this Ramadan period. This year’s events will feature two key dates – Raya Galore Day on 23 April and Hari Raya on 3 May 2022.
The string of Ramadan activities began on 16 April with a time-limited event, “Gather the Dates” aftermatch drop, which will occur daily from 7PM to 7AM during the breaking of the fast. Throughout the event, Survivors can also collect “Duit Raya” packets, which can be redeemed for Ramadan-themed items such as the Blooming Falco pet skin, along with the Falco pet itself.
Come Raya Galore Day on 23 April and Hari Raya on 3 May, Survivors will also be treated to various login bonuses and missions where they will be able to collect more themed prizes such as unique collectibles and an emote that will only be up for grabs on the two very special days. The elusive Magic Cube will also be available exclusively on Raya Day.
Survivors can welcome Zizan Razak’s return as Free Fire’s brand ambassador, once again taking the spotlight as the main character in the game’s campaign film. The actor-singer-comedian, who starred in Abang Long Fadil and Polis Evo, was also the brand’s first ever Malaysia ambassador in 2021.
This collaboration is part of the overarching “Free Fire For All” campaign, which aims to foster a supportive local community for all Free Fire players across Singapore, Malaysia, and the Philippines. The campaign is set to run for five months from April to August 2022.
Free Fire ambassador, Zizan Razak, shared his thoughts about the campaign:
“The message behind this year’s Ramadhan campaign ties in with the concept of Untuk Semua (For All in English), which is about bringing together players from all walks of life through a shared experience with Free Fire.
The idea of bringing people together and unity in the local community is something I resonate with, and also seek to do through my own work, be it comedy or cinema,” he said. “I am excited to work with Free Fire again this year and look forward to seeing Free Fire players enjoying the campaign!”
Stay tuned for more updates and the latest Free Fire news on Facebook and YouTube. Free Fire can be downloaded on both the Apple iOS App and Google Play.
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