Mastercard has officially announced the launch of Mastercard Gamer Xchange (MGX). It’s a way for consumers to convert their unspent rewards points into gaming currency across nearly 4,000 games.

In an official statement, MGX is described as a scalable solution that operates within the app or website environment of loyalty platforms. It also facilitates a convenient exchange through a simple API integration, allowing for fast and seamless redemption, the company added.

Kaveri Khullar, Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific, said (via Digital News Asia):

“The gaming audience in Asia is growing incredibly diverse – be it in terms of age groups, genders, life stages, or income levels. The market is booming with possibility, and with the dynamics of the rewards redemption industry being irreversibly modified, there is no better time than now for brands and consumers to benefit from stepping into the gaming arena.

Through one simple, seamless solution that integrates flexibility and functionality, MGX creates a whole new category in rewards redemption programs, one that doesn’t currently exist, and allows owners of reward programs to connect with the world’s fastest-expanding entertainment market in ways that truly matter to them.”

Asia Pacific will be the first region to launch MGX because it’s home to 54 percent of the world’s gaming audience, and with an estimated gaming community size of 1.8 billion by 2024. However, it will still work internationally and support gaming products and currencies in local languages across 75 countries worldwide.

The MGX solution will probably be useful for those who play a lot of games like Genshin Impact. Imagine having the ability to turn your reward points into Primogems or something.