After 28 years, Koch Media, the parent company of Deep Silver and Prime Matter, studios behind iconic IPs such as Saints Row and Kingdom Come: Deliverance, has announced that Koch Media is no more and will globally rebrand to PLAION.

Here is a message from PLAION co-founder and CEO Klemens Kundratitz on the name change:

“Over the last 28 years we have built an incredibly strong business, partnering with many of the best-known names in the industry. Since joining the Embracer Group in 2018, growth has accelerated and we have become increasingly diversified. To reflect the evolving nature of our business in terms not only of content, but also of geography, as we continue our expansion across the globe, we have chosen our new name to better portray who we are and the journey we are taking.

Our new name offers us the opportunity to build on our rich history as a publishing partner and our outstanding, constantly growing network of world-class development studios and creative people, to keep delivering premium service to our partners, to highlight our ambition as a global player within the entertainment industry but also to reinvent ourselves. Our vision is to enable and inspire our worldwide teams and partners, unlocking their full potential.

Our industry is incredibly dynamic, the expectations of our customers and our partners are continually evolving, and we must recognize this. Relying on our strong foundation whilst embracing change will deliver something new, something better. As PLAION, we’re building on our years of success while striving for more, much more. PLAION is a promise to deliver outstanding entertainment to our customers. I’m happy and proud to continue our journey as PLAION.”

– Klemens Kundratitz, Co-founder and CEO at PLAION

Watch the announcement video below. Visit the PLAION official website here.