Nintendo has officially launched the website for its new animation studio, Nintendo Pictures.

It was announced back in July that Nintendo planned to acquire Japanese CG company Dynamo Pictures, with the intention being to acquire 100% of its outstanding shares and make it a wholly owned subsidiary.

Following the acquisition, Dynamo Pictures was to be renamed to Nintendo Pictures Co, Ltd, at which point it would “focus on the development of visual content utilising Nintendo IP”. The deal was expected to close today, and has done so, hence the launch of the new Nintendo Pictures website.

The website shares a company message that reads in Japanese: “Through our videos, we aim to make Nintendo characters known to customers around the world and create one-of-a-kind videos that will remain in their memories forever. To this end, each and every one of our employees will work hard to create an organisation that can continue to grow, by always considering what could be interesting to customers around the world, and engaging in production work that they enjoy themselves. We will continue to take on the challenge of providing unique and surprising images to customers around the world, transcending generations and eras.”

As Dynamo Pictures, the company has produced CG for a number of movies and TV shows, including Yuri on Ice, Aya and the Witch and season two of Netflix‘s Ghost in the Shell SAC_2045.

With the acquisition, you’d understandably assume this would result in Nintendo producing more movies and TV series but it should be noted that Dynamo does specialise in developing visual content for games too. Dynamo has provided motion capture for titles such as Death Stranding, Nier Replicant, Monster Hunter World and Person 5 along with the CG for Final Fantasy XIII-2.

Other notable works are the collaborations Dynamo has done with Nintendo in the past. They helped with the CG cutscenes in Metroid: Other M, and produced a series of Pikmin ‘short movies’ in collaboration with Shigeru Miyamoto for display on Wii U and 3DS.

The planned rebranding to Nintendo Pictures is not to be confused with Nintendo Studios, which recently appeared on copyright listings for the upcoming Super Mario animated movie.

Although the listings didn’t give any further information, it appears that Nintendo Studios may be a new subsidiary set up by Nintendo to handle future visual entertainment such as movies or TV shows.

Similar subsidiaries include Marvel Studios LLC and PlayStation Studios LLC, which are subsidiaries of Walt Disney Studios and Sony Interactive Entertainment respectively.