Infinix today globally launches the HOT 30 series, consisting of the HOT 30 and HOT 30i models. The series has undergone significant upgrades to its processor, screen, fast charging, and video features. In collaboration with Free Fire, one of the most downloaded mobile games worldwide, Infinix has customized its series for an immersive gaming experience, enhancing both software and hardware dimensions.

The partnership between Infinix and Free Fire further enhances gaming entertainment through joint tuning and delivers a thrilling as well as competitive gaming experience to a young and fashionable audience. To promote the spirit of “BOOYAH NOW”, both parties will hold several activities, including a TikTok challenge that will encourage users to share their in-game highlights and stimulate creativity.

Eric Zheng, HOT Series Product Director at Infinix, said:

“Infinix understands the needs of the younger generation and prioritizes the combination of product performance with in-depth game entertainment in its HOT series, which resonates with young consumers globally. This aligns well with Free Fire’s global pool of players.

The partnership between Infinix and Free Fire goes beyond product innovation to cultivate an entertainment lifestyle for young people. Together, they aim to establish deeper connections with young people worldwide through innovative products and creative co-branding activities, encouraging them to ‘play together’ and experience the joy of competition brought by the new HOT 30 series.”

The HOT 30 is designed to provide an immersive gaming experience, powered by the MediaTek Helio G88 eight-core processor. With two strong ARM Cortex A75 cores and a maximum frequency of 2.0GHz, it ensures smooth gameplay. In addition, Infinix’s self-developed memory expansion technology can double memory efficiency from 8GB to 16GB, enabling quick game startup and multitasking. The 6.78-inch screen boasts a 90Hz refresh rate, 270Hz touch sampling rate, and DRE dark area enhancement technology. It also has a maximum brightness of 600nit, allowing users to play in outdoor sunlight with a clear view of the screen.

Infinix’s collaboration with Free Fire showcases the enhanced technology of the HOT 30, which adds intelligent sensing load scenarios and phased matching cooling strategies to stabilize the game under high image quality and high frame rate conditions. The Co-branded HOT 30 has also undergone exclusive customization, including wallpapers, icon widgets and sound effects to enhance user experience. Additionally, the phone features a unique AR self-portrait playing method using the rear and front camera, allowing users to create interesting self-portraits with Free Fire game characters for more fun.

Infinix and Free Fire’s partnership goes beyond the phone’s system, extending to unique customized packages that offer additional benefits to gamers, such as customized phone cases, card pins, hats, and stickers. The HOT 30 features a thin and light design with a glass-like texture which is smooth to the touch. It also has 33W super-fast charging and a 5000mAh battery for long battery life, a 50-megapixel camera with enhanced night scene effect, and DTS dual speakers for surround dynamic sound.[Text Wrapping Break]

Free Fire is a highly popular tactical and competitive mobile battle royale game that has been in operation since 2017. The title continues to be one of the top-ranking games globally. The partnership between Infinix and Free Fire marks a new stage of development, with plans for joint marketing activities, including a TikTok Challenge where players can upload their game highlights and stand to win mobile phone prizes. Infinix and Free Fire will also hold a Co-Lab theme collection activity, inviting users to create wallpapers for the HOT 30. More details on activities will be shared on the official Infinix social media channels.

For more information about the Infinix HOT 30 series collaboration with Free Fire in Malaysia, stay tuned to Infinix Malaysia’s official website, Facebook page, Instagram page and  TikTok channel.