HP Inc. has launched its most extensive portfolio of commercial and consumer AI PCs leveraging the power of AI to enhance productivity, creativity, and user experiences in hybrid work settings. 

According to a recent work survey among Malaysians, a striking 63% of employees anticipate that generative artificial intelligence (GenAI) will revolutionize their work methodologies, with 70% either currently utilizing or planning to integrate GenAI within the next year. This sentiment is mirrored by employers, with 84% expecting GenAI to enhance flexible working arrangements.  

“AI creates a level playing field ensuring we’re all creators, innovators and entrepreneurs. The sheer variety of applications and services in the region is testament to the need for local solutions that fit local needs. AI ensures that ideas can be executed,” said Alex Tan, Managing Director of HP Malaysia. “Beyond that, AI significantly enhances productivity by automating time-consuming tasks, enabling talents nationwide to focus on higher-level creativity and innovation. The latest suite of AI PCs from HP are designed to unlock Malaysia’s future potential”. 

The latest HP Elite and Pro PC solutions are equipped with AI capabilities powered by Intel® Core™ Ultra 5 and 7 processors?with dedicated NPUs?for tackling AI tasks with more personalized performance. HP Smart Sense?is designed to automatically anticipate and adjust to your PC usage behavior, ensuring the best balance of performance and power.  

HP offers an extensive portfolio of Intel® processors demonstrating a commitment to innovation and performance. The lineup launched today includes: 

• HP Elite 1000 Series G11 Notebook PCs: As the world’s most powerful AI business PCs, the series is designed?to?deliver a seamless blend of portability, performance, and up to 21 hours of battery life?for leaders and workers on the go. Harnessing the power of AI, users experience up to 80% better graphics performance, up to 38% less power for AI-enhanced collaboration, and up to 132% faster AI video editing?compared to the previous generation. With HP Smart Sense, AI transforms your PC’s power, so it runs up to 40% quieter. Over 70% of major parts?contain recycled materials, including recycled fishnets in the keyboard. Additionally, power data tracking and suggestions help reduce energy use. 
• HP EliteBook 800 and 805 Series G11 Notebook PCs: Created to meet the needs of enterprise knowledge workers taking on daily workloads that demand powerful performance and collaboration features. The new series is equipped with Intel® Core™ Ultra 5 and 7 processors for AI-driven productivity. These PCs contain at least 75% PCR plastic in the bezel. 
• HP EliteBook 600 and 605 Series G11 Notebook PCs: Crafted for corporate and public sector organizations that need to maximize value and flexibility to equip a range of users in hybrid environments. These PCs?tackle demanding business applications so work can be done efficiently and reliably. Devices contain at least 30% PCR plastic in the bezel and at least 50% PCR plastic in the keycaps.? 
• HP ProBook 400 and 405 Series G11 Notebook PCs: Purpose-built for hybrid workers splitting time between the office and home, these devices unlock AI-powered workflows and essential performance while offering upgradeable storage and memory. The series contains 50% post-industrial recycled stamped aluminum in the chassis. 
• HP Pavilion Plus PCs: Crafted to be ideal companions for Gen Z, delivering a premium experience tailored to their dynamic lifestyles at excellent value. Equipped with built-in AI engines, these laptops strike the perfect balance between performance, mobility, and quality, ensuring the best computing experience for our Gen Z customers. 

• HP Envy x360 Series: Featuring a flexible design that effortlessly transitions from work to play, ready to enhance productivity wherever you go. With built-in AI engines, these devices offer unmatched performance and mobility, ensuring an exceptional computing experience for users across all walks of life. 
• HP Spectre x360 Series: Designed to harness the full potential of AI, bidding farewell to lag and welcoming faster multitasking to boost productivity and present your best self. 

Z by HP delivers high-performance computer solutions designed to power the most demanding workflows. The newest generation of AI HP ZBook mobile workstations tackle the challenges of mobile work yet maintain the necessary collaboration tools for executing large, complex projects from anywhere. Offering a broad range of CPUs including Intel® Core™ Ultra 5, 7 and 9 processors with dedicated NPUs, ZBook helps unlock new levels of productivity and creativity through AI. Z by HP’s comprehensive hardware and software solutions ensure reliability, security, and mobility for creative professionals. 

• HP ZBook Power G11:?A high-performance computing solution with the ability to power the most demanding workflows, boosting productivity in a new premium 16” design with pro-grade components for running AI development and conceptual design applications. Featuring up to an NVIDIA® RTX™ 3000 Ada Laptop GPU, the HP ZBook Power G11 is designed to handle 3D modeling, AI-powered content creation, and heavy multitasking with ease. It’s also configurable with the new NVIDIA RTX 500 Ada and 1000 Ada Generation Laptop GPUs that provide the benefits of NVIDIA’s latest GPU architecture. 
• HP ZBook Fury G11😕Designed to deliver the power of desktop performance from anywhere, the ZBook Fury enables powerful AI acceleration for editing 8K videos, advanced 3D rendering, VFX, or tuning and running local AI models. Advanced thermal technology ensures optimal efficiency during demanding tasks offering up to a desktop-class Intel® Core™ HX processor for pro performance27?and up to an NVIDIA® RTX™ 5000 Ada Laptop GPU. 
• HP ZBook Studio G11😕Enhance focus and productivity in a sleek, portable form factor; the ZBook Studio allows users to build complex assemblies, bring AI capabilities to content creation tools, render in real-time, and visualize data on the go. 
• HP ZBook Firefly G11:?The perfect fusion of pro-level performance and true mobility. The ZBook Firefly enables seamless project management from anywhere and is equipped with AI-accelerated performance with the NVIDIA RTX A500 Laptop GPU and offers dynamic power efficiency and exceptional battery life. 

?Focus on the work that matters with AI PCs 

Today’s PC is no longer a personal computer, but a personalized companion that anticipates your needs for more responsive and optimized experiences. For example, the?HP Spectre x360 14 inch 2-in-1 Laptop PC do just that with: 

• A PC That Adapts to You: A 9 MP camera with hardware-enabled low-light adjustment for clear calls day or night; a dedicated AI chip that delivers built-in security features including walk away lock, wake on approach, and privacy alerts to warn you of snooping eyes; adaptive screen adjustments like a screen dimmer when you look away to save power and variable refresh rate for immersive performance and power efficiency;?and, automatic performance optimization that adjusts fan noise and temperatures based on applications being used, placement of the laptop, and battery status. 
• Powerful AI Technology:?Three engines (CPU, GPU, and NPU) across Intel® Core™ Ultra?processors offer some of the most exciting technology available today to perform a variety of local AI workloads like photo and video editing for faster, more efficient content creation and collaboration. 
• Advanced Collaboration:?The latest Spectre laptops are the first consumer devices to feature audio tuning by Poly. Poly brings decades of audio tuning experience to these devices, delivering the best voice clarity and?remarkable sound. Further enhance calls and video with Windows Studio effects,?which offloads AI features like automatic framing, background blur, and the ability to maintain eye contact onto the NPU for engaging connections. ? 
• Picture Perfect Views:?The latest Spectre laptops offer the world’s most immersive experience display,7?with up to a 2.8K OLED?screen for sharper images and more vibrant colors, along with an IMAX Enhanced Certification?for watching movies. The 16:10 aspect ratio?allows you to view more content, and the display can adjust from 48 Hz to 120 Hz based on the type of content you are viewing. 

Work protected with HP security solutions 

Building upon our reputation as the world’s most secure and manageable PCs, today, HP introduced the world’s first business PCs to protect firmware against quantum computer hacks?featuring HP’s upgraded?Endpoint Security Controller?(ESC) chip,?which helps ensure the manageability and protection of sensitive data. Isolated from the processor and OS, the ESC provides a hardware platform that reduces the risk of data breaches and improves productivity by preventing downtime. 

The HP Elite and ProBook notebooks and Z by HP workstations are equipped with HP Wolf Security for Business?to protect end users no matter where and how they work. HP also launched HP Cloud Endpoint Manager SaaS32, which is purpose-built for mission-critical devices to help IT secure endpoints from threats with automated device monitoring and remediation. 

Transforming the gaming experience 

Those who value a gaming lifestyle crave versatile machines capable of handling the rigor of top-tier AAA games while boasting the performance to manage visually demanding creative endeavors from multitasking projects to operating robust creative platforms. Specifically crafted for gaming and creative work, including students, the?OMEN Transcend 14 Gaming Laptop?is offered with an advanced OLED display, an elegantly slim body, and superior-grade internals, which make up the world’s coolest and lightest 14-inch gaming laptop. 

The new OMEN Transcend 14 brings hybrid lifestyle gaming to life with: 

• Exceptionally Vivid Display:?Immersive for gameplay and perfect for content creation, this stunning device is offered with an IMAX Enhanced Certified 2.8K 120Hz VRR OLED display for incredible details and vibrant true-to-life color.?The world’s first gaming laptop with a lattice-less sky printed RGB keyboard?extends the vibrant color experience beyond the screen. 

• Luxurious and Compact Design:?Gamers want significant power in easily portable designs. This device weighs in at world-class 1,637 g with up to 11.5 hours?battery life and a type-C PD 140W adapter to make charging on-the-go easier than ever before. 
• Epic Speed Through AI:?Maximize your experience with up to an Intel® Core™ Ultra 9 185H processor and up to NVIDIA® GeForce® RTX™ 4070 Laptop GPUs to effortlessly engage with the latest games or handle compute-intensive tasks. Streamers and gamers can leverage the device’s NPU and OpenVINO™ plugins for OBS studio to make streaming and gameplay smoother than ever with up to a 24.6% Frames Per Second (FPS) improvement.?Take full advantage of Auto Dynamic Refresh Rate (DRR) in OMEN Gaming Hub for a smoother gameplay experience by automatically switching between different refresh rates depending on content and power mode which can improve battery life up to 7%. Get up to 20% longer battery life in ECO mode. 
• Thermal Revolution:?No one wants scorching hot hands when they’re gaming, creating, or working. A redesigned chassis utilizes inbound airflow to create a pressurized zone using a vapor chamber for direct heat dissipation through rear vents. This thermal innovation co-engineered with Intel’s dual channel flow technology?produced in the world’s coolest 14-inch gaming laptop,?which can achieve 4x higher static pressure with an 80w thermal capability within a 12 mm base. 
• Boost Your Play and Productivity:?Perfect for the student gamer, OMEN Transcend 14 offers both local AI capabilities through its Intel® and NVIDIA® processors, as well as built-in AI with Otter.ai for features like live transcript and real-time captions during meetings or classes, a record function for transcribing audio, and AI-generated notes. 
• The World’s First Gaming Laptop with Audio tuned by HyperX: The HyperX audio team worked closely with the OMEN Transcend 14 engineers to custom tune the laptop’s sound performance, elevating clarity and spectral balance to enhance the overall gaming audio experience, ensuring that subtle details are not overshadowed by louder sounds. 

HP has also updated its OMEN 16.1 inch Gaming Laptop PC?and?Victus 16.1 inch Gaming?Laptop PC – all updated with Intel® Core™ i7 HX processors. 

Pricing and Availability in Malaysia 

• The HP Elite 1000 Series G11 Notebook PCs is available at HP.com, model starts from RM 8,499.00 
• The HP EliteBook 800 and 805 Series G11 Notebook PCs is available at HP.com, model starts from RM 5,999.00 
• The HP EliteBook 600 and 605 Series G11 Notebook PCs is available at HP.com, model starts from RM 4,699.00 
• The HP ProBook 400 and 405 Series G11 Notebook PCs is available at HP.com, model starts from RM 4,399.00 
• The HP Pavilion Plus PCs is available at HP.com, MTL CPU model starts from RM4,299.00 
• The HP Envy x360 PCs is available at HP.com, MTL CPU model starts from RM4,399.00 
• The HP Spectre x360 14 inch 2-in-1 Laptop PC is available at HP.com, MTL CPU model starts from RM7,699.00 
• The HP ZBook Power G11 is expected to be available within the year on HP.com 
• The HP ZBook Fury G11 is expected to be available within the year on HP.com 
• The HP ZBook Studio G11 is expected to be available within the year on HP.com 
• The HP ZBook Firefly G11 is expected to be available within the year on HP.com 
• OMEN Transcend 14-inch Gaming Laptop PC is available at HP.com, MTL CPU model starts from RM7,999.00 
• OMEN 16.1 inch Gaming Laptop PC is available at HP.com, 4th?gen HX start from RM7,399.00