Write what you are looking for and press enter to begin your search!
Live News
Team Liquid Expands To Southeast Asia With ECHO & AURA Esports Acquisition
By Lewis "lickety" Larcombe|May 21, 2024|0 Comment
International esports powerhouse Team Liquid has announced its acquisition of Southeast Asia-based esports organisation STUN.GG who are the parent company of Indonesia’s AURA Esports and the Philippines’ ECHO.
Both AURA and ECHO will be rebranded under the Team Liquid banner, enhancing the organisation’s operations in the region. It should also be noted, the financial terms of the acquisition were not disclosed.
This strategic move is part of Team Liquid’s broader global expansion, incorporating Southeast Asia into its already extensive portfolio, which includes North America, Latin America, and Europe.
Daniel Santoso, Chief Brand Officer of AURA went on to express his excitement.
“Joining Team Liquid is a dream come true, Liquid’s robust brand presence, competitive focus, and global strategy will empower us to achieve our goals on a grander scale. We believe in Team Liquid’s quest to build a global and multi-generational esports organisation, and that was a key factor in this partnership.”
With the acquisition of STUN.GG, Team Liquid gains Mobile Legends: Bang Bang teams from AURA Esports (MPL Indonesia) and ECHO Esports (MPL Philippines). These teams will be rebranded as Team Liquid ID and Team Liquid PH (Currently Liquid Aura and Liquid Echo respectively) in the upcoming MPL seasons. In addition to these competitive rosters, Team Liquid now also benefits from the combined social media reach of both teams, totalling around 10 million followers.
Steve Archancet, the co-CEO of Team Liquid went on record to share Team Liquid’s perspective of the acquisition.
“It was the leaders and staff of AURA/ECHO that convinced us we were making the right decision, their integration is vital to our success in the region, and we will provide them with the guidance and autonomy they need to authentically represent Team Liquid in Indonesia and the Philippines. I am excited to welcome our new Indonesian and Filipino fans.”
Team Liquid is already a major player in various high-profile esports, including League of Legends, Counter-Strike 2, Dota 2, Valorant, Rainbow Six Siege, Fortnite, PUBG Mobile, and now Mobile Legends: Bang Bang.
By Alleef Ashaari|March 17, 2022
Amazon Prime has unveiled the first teaser trailer for The Boys Season 3. Running at under two minutes long, it doesn't feature a single line of dialo...
By Alisha Alix|July 17, 2024
DreadXP and developer Stroboskop have unveiled the release date of the next game of the Sylvio series, titled Sylvio: Black Waters. The release date h...
By Alleef Ashaari|October 1, 2021
Developer 24Frame has announced that Metal Max spin-off rogue-lite action game Metal Dogs will launch for PS4 and Nintendo Switch this win...
By Mr Toffee|November 20, 2024
By Team KKP|October 29, 2024
By Kenn Leandre|October 25, 2024
By Mr Toffee|October 24, 2024
By Team KKP|October 21, 2024
By Lewis "lickety" Larcombe|September 18, 2024
By Alisha Alix|August 20, 2024
By Alleef Ashaari|July 17, 2024
By Team KKP|July 1, 2023
By Alleef Ashaari|August 2, 2021
By Alleef Ashaari|February 9, 2022
By Mr Toffee|November 20, 2024
By Team KKP|October 29, 2024
By Kenn Leandre|October 25, 2024
By Mr Toffee|October 24, 2024
By Team KKP|October 21, 2024
By Lewis "lickety" Larcombe|September 18, 2024
By Alisha Alix|August 20, 2024
By Alleef Ashaari|July 17, 2024
By Team KKP|July 1, 2023
By Lewis "lickety" Larcombe|November 23, 2024
By Mr Toffee|November 23, 2024
By Mr Toffee|November 20, 2024
By Team KKP|October 29, 2024
By Kenn Leandre|October 25, 2024
By Mr Toffee|October 24, 2024
By Team KKP|October 21, 2024
By Lewis "lickety" Larcombe|September 18, 2024
By Alisha Alix|August 20, 2024
By Alleef Ashaari|July 17, 2024
By Team KKP|July 1, 2023
Copyright @ Kakuchopurei 2024