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AirAsia Unveils A Supersonic Collaboration
By Lewis "lickety" Larcombe|October 16, 2024|0 Comment
Today, AirAsia unveiled its much-anticipated Sonic the Hedgehog-themed plane, delighting passengers on flight D7 170 from Kuala Lumpur to Bangkok. This unique collaboration between travel and gaming brought Sonic’s electrifying charm to the skies in a way never seen before.
From the moment I boarded, I was instantly immersed in a Sonic wonderland, complete with Sonic-themed decor, and an exclusive in-flight experience that kept the energy buzzing throughout the trip. A crowd favourite? Sonic’s Golden Ring Cakes! The zesty mango-lemon combo paired perfectly with a Fizzy Iced Yuzu drink, leaving smiles all around—except for me… I hate mangos… Sue me.
Before takeoff, guests snapped photos with Sonic-inspired displays at the boarding gate and received special Sonic memorabilia, making this an unforgettable journey from start to finish.
Izal Azlee, Head of IP Development at AirAsia Brand Co., expressed his excitement, saying:
“Bringing Sonic and his friends to the skies is a dream come true. We’re thrilled to showcase such iconic characters on our flights, offering passengers a unique and memorable experience. Now, not only can you fly with AirAsia, but you can also travel with your favourite characters across the region.”
This Sonic-themed livery is part of AirAsia’s exciting ‘The Colour of Connection’ campaign, blending the worlds of gaming and travel. With Sonic leading the charge, AirAsia continues to push boundaries, creating more immersive experiences for passengers on every trip.
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