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Alienware Resurrects Area 51 Lineup At CES 2025
By Alleef Ashaari|January 8, 2025|0 Comment
Alienware is reintroducing the iconic Area-51 back into the family, reanimated in desktop and laptop forms. Deep lore underpins Area-51, dating back to 1998. While the design, technology and gameplay have evolved significantly from iteration to iteration, one fact has remained the same: Area-51 represents the best that Alienware offers.
Reclaiming its position at the apex of the portfolio, the new Area-51 Desktop and Area-51 Laptops debut an arsenal of cutting-edge features to power the next generation of AAA gameplay. ?Powered by NVIDIA® Blackwell, GeForce RTX™ 50 Series GPUs multiply performance with NVIDIA DLSS 4, generate images at unprecedented speed, unleash creativity with NVIDIA Studio and ?s?upport the latest NVIDIA NIM microservices—optimised AI models for language, speech, vision, content generation and more—that let enthusiasts and developers build AI assistants, productivity plug-ins and content creation workflows with peak performance.?
Area-51 Desktop makes a bold entrance to retake the throne as Alienware’s flagship gaming PC. With this edition, Alienware is returning to the roots with a machine that caters to the desires of PC gaming enthusiasts and longtime Alienware fans who have a deep appreciation for technology and a can-do attitude for manually customising their build to their needs. It is an icon that honours the wishes of all gamers seeking unyielding performance and the ability to make serious upgrades for years to come.
The team has devoted years to carefully planning and developing this platform, guided each step of the way by learnings gathered from the gaming community. This feedback helped shape the direction of this platform, influencing all aspects from product design to technology implementation to airflow patterns.
The full-size 80L tower stands tall as a marquee platform designed for gamers seeking elite performance and standard components in a scalable design.
With every Alienware product launch, the chief charter for our engineers is to maximise gaming performance while maintaining low temperatures and noise. The thermal architecture and airflow decisions are a critical piece of that puzzle. The team has looked at various airflow models to determine the most effective thermal design and then sculpted the overall desktop blueprint around this solution.
After countless tests, Alienware implemented an all-new positive pressure airflow system with three different fan sizes that all point inward toward the chassis to pull in cool air from the environment. Gaskets inside the chassis create a seal to prevent leakage and build positive pressure that expels heated air out the back with a pressurised passive exhaust. That’s right – there are no exhaust fans. This approach reduces air recirculation to maximise overall flow rate.
This is how it works – dual 140mm fans direct cool ambient air upward toward the GPU fans ensuring maximum graphics performance. Larger dual 180mm fans push air laterally toward the GPU, CPU and memory from the front of the chassis. Lastly, dual or triple 120mm fans are included for liquid cooling configurations to pull in additional air from the top. This creates a greater internal air pressure compared to the outside and forces heated air to expel through the rear of the chassis. By combining these larger fan sizes and advanced liquid cooling configurations, the positive pressure design moves 25% more air through the chassis, helping Area-51 run up to 13% cooler and 45% quieter during graphics-intensive tasks. All these advancements translate to real performance improvements to the tune of 50% more processing power, making Area-51 ready to meet the demands of today and anticipate the needs of the future.
Upgradeability is an integral part of the Area-51 customer experience. QR codes found inside the chassis guide customers to instructional videos on how to complete updates, repairs and modifications of key components. This includes guides on how to change the RAM, GPU, SSD, power supply and conduct basic maintenance like cleaning filters and fans. The motherboard is also replaceable with the purchase of an optional AlienFX motherboard harness that is required when installing third-party aftermarket motherboards.
Gamers can stop dust in its tracks and keep the system performing at its best for longer with three removable, cleanable filters on the front, top and bottom air intakes. The filters ensure unrestricted airflow and minimise dust accumulating on internal components such as fans.
The spacious full-tower design allows easy?access to the inside of the desktop with plenty of room for hands to manoeuvre around. A knob on the back of the desktop unlocks the dual side doors to ensure easy access to the interior components. Once open, gamers will find a spacious interior behind the tempered glass panel along with neatly?organised cable routing behind the solid side panel. A handle recess on the back of the machine and the front loop allows for easy lifting.
At the heart of the experience is the selection of high-performance components. Below is a quick overview of additional components that complete the Area-51 Desktop experience:
The mobile cavalry has landed with the introduction of Area-51 laptops. These 18-inch and 16-inch laptops have an acute focus on power, performance and innovative engineering in a new otherworldly design language. Like its desktop counterpart, Area-51 laptops are an expression of maximum performance that cater to gamers seeking the preeminent gaming experience.
Armed to the nines with next-gen high-performance technology and enveloped in a brand-new industrial design, Area-51 symbolises the next act for Alienware.
The brand-new Area-51 laptops are designed to evoke a sense of mystery and transcendence that is distinctly alien. They represent the next step in our ever-evolving design journey and mark a new era for Alienware. Dubbed AW30, this new design language takes inspiration from extraterrestrial phenomena, including the Aurora Borealis, more commonly referred to as the Northern Lights.
This calls forward a more serene, ethereal and sophisticated experience that can adapt to the surroundings.
Area-51 supports the highest total power ceiling in a gaming laptop, pushing the limit by dedicating up to 175W of total graphics power (TGP) and up to a 105W thermal design profile (TDP) toward processors simultaneously. Powered by up to an NVIDIA GeForce RTX 5090 Laptop GPU and up to an Intel® Core™ Ultra 9 275HX CPU, this 280W in total package power (TPP) is the budget sum that that can be used for games, creation, hobbies and productivity apps.
Alienware engineers have upgraded our laptop design with a more advanced Cryo-tech™ thermal architecture to unlock newfound levels of performance, cooling and airflow. Managing airflow, fan speed, module design and thermal interface material are core parts of this approach. Compared to previous Alienware laptops, the new Area-51 laptops move up to 37% more air through the system while being 15% quieter.
Today’s world empowers us to multitask at a level only previously imagined in fiction. This requires high-speed memory to store calculations for the processor. To achieve that, Area-51 offers XMP (Extreme Memory Profile) memory at speeds of up to 7200 MT/s scaling higher than ever on an Alienware laptop.
As the bedrock for all the data from Windows to your games to your most precious archives, Area-51 are the first Alienware laptops to support Gen 5 Solid State Drives (SSDs). This is the latest in storage technology and it delivers the most amount of data throughput per watt. That means the hardware alone gets the performance and efficiency in all that we do. When combined with Microsoft DirectStorage technology, now the GPU can directly access SSDs which makes games run even faster than ever before. Now configurable with up 12TB of Storage.
Area-51 includes technology advancements chosen to make everyday life synonymous with high performance even when you’re not gaming, competing, or creating.
Complimentary to Area-51 is the Alienware Aurora Desktop, a mid-sized tower for gamers keen on a compact yet high-performance gaming experience. The 2025 edition of Alienware Aurora ushers in a boost in gaming performance provided by the latest NVIDIA GeForce RTX 50 Series GPUs powered by NVIDIA Blackwell and Intel® Core™ Ultra 2 processors.
Elite Care is an all-new customer support program dedicated for Alienware customers to provide specialised gaming support.
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