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Nintendo’s Bold Plan To Outsmart Scalpers With Switch 2
By Lewis "lickety" Larcombe|July 2, 2024|0 Comment
In a captivating twist of events during Nintendo’s recent shareholder meeting, the gaming giant unveiled a masterstroke to thwart the notorious scalpers. With the highly anticipated successor to the Nintendo Switch on the horizon, Nintendo’s president, Shuntaro Furukawa, revealed a deceptively simple yet genius strategy: make enough consoles to satisfy every eager gamer.
Yes, you read that right. Nintendo’s answer to the modern menace of resellers is to flood the market with their next-gen consoles, ensuring no gamer is left wanting. In a lively Q&A session (via Videogames Chronicle), Furukawa stressed, “Our primary weapon against resellers is abundance. By producing sufficient numbers to meet customer demand, we can outmanoeuvre scalpers at their own game.”
But that’s not all. Nintendo is also concocting other region-specific measures to ensure their beloved fans can snag a console without the headache of inflated prices. While the details remain under wraps, it’s clear that Nintendo is thinking globally, yet acting locally.
Reflecting on past struggles, Furukawa candidly addressed the semiconductor shortage that plagued the industry. “In the past two years, we couldn’t produce enough Nintendo Switch units due to a semiconductor drought. Thankfully, that storm has passed,” he said with a hint of relief. “We’re confident that component shortages won’t hamper the production of our upcoming console.”
And here’s the kicker: Nintendo has set a compelling timeline for the big reveal. By the end of March 2025, the veil will be lifted on the Switch’s successor, promising a new era of gaming excitement.
With this audacious plan, Nintendo is not just playing the game—they are rewriting the rules. Gamers, brace yourselves for a future where the thrill of acquiring the latest console comes without the scalper-induced frustration. The next chapter in Nintendo’s legacy is about to begin, and it’s likely set to be a blockbuster.
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