The LEGO Group is set to bring a unique experience to Malaysia with the first-ever LEGO Parisian Café and Art Gallery event. Scheduled to take place from 31 July to 25 August at Urban Node Atrium, Ground Floor (MRT Plaza Entrance), The Exchange TRX, the event aims to captivate adults with a love for travel. It promises to immerse visitors in the charm of the French capital through intricately designed LEGO elements that replicate iconic Parisian scenes.

The Let’s Go Paris event will feature a stunning array of Paris-inspired attractions, including alfresco dining areas, a LEGO Eiffel Tower perfect for Instagram-worthy photos, lively flower carts, and an art gallery displaying LEGO ‘artwork’ that embodies the essence of the city of light and love.

Visitors can obtain an exclusive LEGO Passport for free by signing up for a complimentary membership with Box of Bricks. This passport, along with a limited-edition Notre Dame stamp, will allow them to build up their stamp collection – an opportunity usually only available at travel retail stores, LEGOLAND Malaysia, and select LEGO Certified Stores worldwide.

To celebrate the campaign, the LEGO Group will be introducing two new sets – the 31213 LEGO Art Mona Lisa and the 21061 LEGO Architecture Notre-Dame de Paris. The LEGO Art Mona Lisa set allows enthusiasts to recreate Leonardo da Vinci’s masterpiece in 3D, featuring 1,503 LEGO elements and new colour hues. The LEGO Architecture Notre-Dame de Paris set offers a detailed building experience that takes builders through the architectural evolution of this iconic Parisian landmark.

In addition to these sets, visitors can also explore and purchase other unique LEGO products such as the 10334 LEGO Icons Retro Radio, 21345 LEGO Polaroid Camera, 10328 LEGO Icons Bouquet of Roses,10307 LEGO Eiffel Tower, and the 21349 LEGO Ideas Tuxedo Cat.

Attendees can participate in various interactive activities at the event, including the Eiffel Tower Speed Build Challenge, Travel Posting Photo Contest, and an Instagram Hashtag Printing Booth. Moreover, in partnership with Klook, there will be an initiative offering LEGO enthusiasts a chance to win a round trip to Paris by purchasing selected LEGO sets, such as:

• 31213 LEGO Art Mona Lisa
• 21061 LEGO Architecture Notre-Dame de Paris
• 21345 LEGO Polaroid Camera
• 10334 LEGO Icons Retro Radio
• 10307 LEGO Eiffel Tower
• 10328 LEGO Icons Bouquet of Roses
• 21349 LEGO Ideas Tuxedo Cat

This unique LEGO event promises to transport visitors to the enchanting streets of Paris and offers a blend of creativity, culture, and the spirit of travel. To find out more, visit the LEGO Malaysia website.