Exciting news for Hello Kitty fans! Sanrio and Sunblink have launched a spectacular in-game event to celebrate Hello Kitty’s 50th anniversary, starting on 19 October until 15 November, exclusively on Apple Arcade. This event invites players to immerse themselves in a festive atmosphere filled with customization options, unique party themes, and delightful surprises that perfectly reflect the beloved character’s charming aesthetic.

Get ready to spruce up your virtual party! Players can now deck out their spaces with adorable anniversary outfits, whimsical furniture, and tasty treats. Throughout the event, you’ll have the chance to collect new furniture, clothing, and accessories by exploring the islands. Keep your eyes peeled for exclusive Collectible Card sets scattered across the game—collect all 50 to unlock the coveted 50th Gala Outfit.

In addition to collecting cards, players can indulge in new bubbly activities tied to delicious event recipes like the 50th Anniversary Cake and the delightful 50th Anniversary Latte. Don’t forget to look out for special bows reminiscent of Hello Kitty’s signature style; trade them in at the Resort Hub station for even more delightful decorations and accessories.

But that’s not all! As you progress through the campaign, a special quest will unlock, inviting you to throw the ultimate birthday bash for Hello Kitty. Complete the festivities and gain access to the attic in My Melody’s shop, where even more surprises await. Mark your calendars—this themed fun debut on Saturday, 26 October.

And if you’re looking for Halloween thrills, Apple Arcade subscribers can also enjoy a variety of spooky updates on popular titles like Rabbids: Legends of the Multiverse, Crayola Adventures, Temple Run+, LEGO Duplo World+, and so much more. The Halloween updates will be available until 4 November.

Hello Kitty Island Adventure is currently available on Apple Arcade, with plans to launch on Nintendo Switch, PC, and PlayStation consoles in early 2025.

Don’t miss out—watch the announcement trailer now and get ready for the biggest Hello Kitty Island Adventure event of the year!