Racing To Responsibility: Heineken’s Player 0.0 Crowns Malaysia’s Top Driver

Heineken has wrapped up its "When You Drive, Never Drink" (WYDND) campaign with a thrilling finale in Malaysia, blending the excitement of racing with a strong message about responsible drinking. The campaign, starring three-time Formula 1 World Champion Max Verstappen, introduced Malaysia to Player 0.0—a unique mobile and sim racing competition ...

Max Verstappen Leads Campaign For Responsible Driving With Mobile Game, Player 0.0

Max Verstappen, three-time Formula 1 World Champion, is championing a noble cause against drunk driving with the "When You Drive, Never Drink" (WYDND) campaign. This initiative emphasises that the best drivers are those who abstain from alcohol when behind the wheel, promoting safety and responsibility. In Malaysia, the WYDND campaign introduces...