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The LEGO Group partners with Lazada to host its largest LEGO LazMall Super Brand Day on 18 May 2023. From a social media building contest (#LEGOMYDreamItBuildIt) and exclusive bundles to gifts with purchase and exciting deals around the clock, this 24-hour shopping event invites customers to ‘Dream It, Build It’ by making their dream cars real ...
The LEGO Group has revealed LEGO DREAMZzz, an all-new theme that brings to life the creativity of children’s dreams through an epic new content series and product range. This is the first theme to be truly inspired by the way children dream, after global research finds two in three children globally say dreaming helps them be more creative. Th...
The LEGO Group celebrates diverse friendships in the modern world with eight new LEGO Friends characters from different backgrounds to enable more children to feel represented during play. From 15 to 26 February 2023, children can forge fresh friendships, inspired by these new LEGO Friends characters at Sunway Pyramid and take part in an exciting l...
Ninety years ago, a Danish carpenter crafted a line of small wooden toys in his workshop in Billund, Denmark. His first collection had a modest 36 items that included cars, aeroplanes, and yoyos, all carefully crafted to help local children learn about the world. What Ole Kirk Kristiansen couldn’t have known back in 1932, was that the LEGO...
The LEGO Group announces two stunning new additions to its Botanical Collection; a LEGO® Orchid and a LEGO® Succulents selection. Perfect as a thoughtful gift for a plant lover or for adding the finishing interior design touches, the new sets are designed to provide an immersive building experience for adults that lets creativity bloom. Wit...
Following the highly anticipated launch of the LEGO Super Mario Adventures with Luigi Starter Course, the LEGO Group is introducing the LEGO Super Mario Championship in Malaysia, a digital competition with the LEGO Super Mario playsets that bring the iconic Super Mario characters into the real world. Taking place from 17 September 2021 to 17...
The LEGO Group announces the new LEGO Ideas Fender Stratocaster set – created by LEGO Ideas fan designer Tomáš Letenay. The iconic Fender Stratocaster guitar, famously played by music legends and emerging artists alike and the industry-standard guitar sound for music across genres has now been meticulously reimagined in LEGO bri...
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