When you combine a hit anime waifu RPG game with a giant fast-food crossover event, you’re bound to get a huge crowd; a big no-no in a COVID-19 world right now. As such, the Genshin Impact and Kentucky Fried Chicken crossover event in China has been shut down.
Due to a ton of people filling up KFC outlets in Shanghai and Hangzhou and inadvertently violating China’s ongoing COVID-19 prevention measures, the KFC outlets in the country had no choice but to announce the bad news on Weibo recently. Basically, the event gave fans a chance to win special pins featuring characters such as Noelle and Diluc. Customers were asked to shout the following phrase when attempting to get the pin:
“Meet in another world, enjoy delicious food!”
To get the KFC themed Diluc and Noelle pins you must go up to a KFC employee in store and loudly say "Meet in another world, Enjoy delicious food".
— Daniel Ahmad (@ZhugeEX) March 12, 2021
Compared to the rest of the world, China got the pandemic under control. Still, having large crowds gathering at KFC fast food joints for copious amount of hours -a LOT of people are playing this game FYI- is cause for concern. This isn’t stopping Mihoyo from bringing fast-food crossovers like this globally and outside of China, albeit with different rewards.
The next Genshin Impact event is happening later on 16th March. Find out more about it here.