Longtime video game maker and publisher Bandai Namco will be ditching the yellow and orange in favour of a magenta look.

Bandai Namco has announced a new mission, vision, and logo which will be implemented on April 2022. Here’s a quote from company President and Representative Director Masaru Kawaguchi on the official press release.

“With intense competition in today’s rapidly changing global market and increasingly diverse consumer needs, this decision aims to strengthen All Bandai Namco concept in every region while leveraging the individuality of each Group company.

Our ultimate goal is to further build the value of the Group brand worldwide.“

Why the new logo change though? According to the press release:

“The new logo’s speech bubble motif, “Fukidashi” in Japanese, expresses the potential of the brand to connect with people around the world and inspire them with amazing ideas. The speech bubble also represents Japan’s manga culture that has become so popular everywhere.

The logo stands for our determination to communicate with fans worldwide, to connect with our fans, and to create entertainment unique to Bandai Namco. The magenta used as the motif colour not only represents diversity, but also creates a bright and fun impression and is easy to reproduce.”

Bandai Namco will be showcasing its Tokyo Game Show 2021 titles and new game announcements later today at 7pm.